YouTube is now the world’s largest video site and second largest search engine. An astounding seventy-two hours of video footage are being uploaded to YouTube every single minute and hundreds of millions of users regularly frequent the site. Ultimately, YouTube is a powerful way to facilitate interaction between your target consumer and your brand. To successfully integrate YouTube into your marketing strategy be sure to keep the following points in mind.
Make sure your brand has its own YouTube channel.
If you want to integrate YouTube into your marketing strategy you absolutely need a YouTube channel and accrue subscribers. This will maximize the visibility of your content. Make sure to create a compelling channel icon and develop attractive channel art.
Upload compelling video content.
Research shows that viewers decide whether or not to keep watching during the first 15 seconds of video. Basically, you need to attract a viewer’s attention as quickly as possible. But remember, it isn’t just about attracting attention; you also need to maintain that attention. YouTube recently tweaked its algorithm and now gives priority to videos and channels that hold the attention of viewers throughout an entire video in search results and discover. Think about your target demographic when developing videos. Are there opportunities to educate them? To entertain them? To make them think? Remember, compelling content in some way, shape, or form benefits the viewer, whether it makes them laugh or shows them how to make a new recipe.
Regularly upload content.
It matters how much you upload content so you need to strike a balance between quantity and quality. Updating your channel with fresh content on a regular basis will keep your channel feed active, increase your visibility, and help you build an audience.
Be proactive about creating a YouTube optimization strategy.
Yes, just like there is search optimization there is also YouTube optimization. A YouTube optimization strategy ensures that you are maximizing content visibility. Be sure to optimize your metadata (each video’s title, description, and tags). This increases the probability that your content will appear in search results and related video suggestions. Also, be sure that each video has an engaging description and a high resolution, compelling thumbnail. Remember, descriptions and thumbnails act as a form of mini-marketing for each of your videos.
