Pay-per-click advertising is a highly lucrative form of online advertising. If you’re wondering about the basics, take a look at this basic guide.
What is pay-per-click advertising? Pay-per-click marketing, often abbreviated as PPC, can essentially be described as a model of marketing where advertisers pay a fee each time that their ad is clicked. Search engine advertising is a highly popular form of PPC. This model allows advertisers to bid for ad placement in a search engine’s sponsored links. When someone searches a keyword related to the advertiser’s brand, company, or business their ad is displayed in the sponsored links, driving more traffic to their site.
What are the advantageous of pay-per-click advertising? PPC is a highly lucrative form of advertising with large profit margins. The primary advantage is that you only have to pay when someone actually clicks on your ad. It is incredibly easy to manage costs and track conversions. Furthermore, PPC offers an incredibly high ROI. For example, let’s say that a user clicks on your ad and it costs you $2. If that user goes to your site and makes a purchase of $89, that profit margin is wide.
Furthermore, it is also worth noting that the testing capabilities of PPC make it incredibly advantageous. It is a great way to engage in low-risk testing for keywords and it also facilitates easy A/B testing for landing pages, allowing you to direct traffic to different pages to figure out which converts best.
How does a company develop a pay-per-click advertising campaign? Luckily, a PPC campaign can be launched fairly quickly. Google AdWords is the most popular tool utilized for PPC campaigns. Basically, this tool allows businesses themselves to create Ads that appear on Google’s search engines and other Google sites.
