The world of blogging has grown exponentially in the past several years. So, what, exactly, is a blog? Basically, blogs are publishing tools used to create content. The idea is to add content regularly as the more you publish, the bigger the impact. Blogging is an excellent way to facilitate engagement between a consumer and your brand. For proof, check out the top four reasons why every company needs a blog.
1. Boost visibility.
Blogging is an excellent way to make your brand more visible to the world. To maximize impact make sure that you have enabled share buttons on all of your blog content. This allows users to easily share your content across their social media networks, such as Facebook and Twitter. While these share buttons might seem like an insignificant detail they actually have a big impact. Research shows that users are seven times more likely to share content with share buttons and there are numerous case studies to back up this claim. For example, Upworthy added hovering share buttons that scrolled down with the user as they rolled their mouse over a piece of content and increased share rates by a staggering 398%.
2. Boost SEO strategy.
Blogs are a huge advantage from SEO standpoint. First and foremost, search engines tend to index blog pages faster than web pages. Basically, search engines, especially Google, love content that is hot off the press. Google will index a new blog post within a mere 24 hours while indexing new web content can often take up to a week. Blogging is also a valuable way to garner inbound links, which can definitely boost your ranking in Search Engine Results Pages (SERPs). In fact, according to HubSpot, companies that blog have 97% more inbound links.
3.Enhance marketing effort.
Before consumers make a purchase they need to feel that they can trust the company that they are purchasing from and they need to feel that they are well informed. Therefore, effective marketing needs to cater to these two consumer needs. Luckily, by publishing reputable, useful, and informative content on your blog you can garner trust while simultaneously informing consumers. Today, roughly 40% of US companies use blogging for marketing purposes and most have found their blogging endeavors to be successful. Roughly 81% of marketing teams of companies with blogs rate the blog has extremely useful or useful.
4. Improve client acquisition.
Believe it or not, blogging has a profound impact on client acquisition rates. According to the HupSpot State of Inbound Marketing Report, released in 2012, over 90% of companies that engaged in blogging multiple times per a day acquired customers through their blog.
