Zero Gravity, the third phone case company on this list (each offering its own completely different approach), doesn`t skimp on emojis and even uses one to title a collection of stories. This is the first instance on this list that includes an email address. When customer support is readily available, it signals to existing and potential customers that doing business with ZG would be a positive experience. Display names can support a much wider range of special characters, giving you more room for creativity. You can also add emojis to your business name to convey what your organization does. Before you think about what to write, you need to understand all the components of your profile. For some types of businesses, onboarding calls and emails may not be the most effective way to serve customers. Luckily, Instagram offers CTA buttons “Order Food,” “Book Now,” and “Book CTA” for restaurants, cafes, and service providers. If you own a fan page, business, or public figure, your Instagram bio should include your contact information. Most people write something like “For company inquiries, envoyez-name@email.com an email.” You can also redirect people to your DM to send messages. However, if you have an email address in your Instagram bio, people can easily find a place to email you. App company A Color Story includes their email address in their Instagram bio for easy communication, making it a pretty cool Instagram bio. The goal of social media is to be social, so one of those Instagram biographical tips you need to follow is to make your contact information more accessible.
When you add your address to your Instagram business profile, it appears below your bio, but it doesn`t consume any of your biographical signs. This is another great way to make room for more compelling biographical information. Your Instagram bio is an essential business tool that uses limited characters and seconds of time to create clicks, views, and purchases. Here`s how to create a biography that kills. Christy Laurence is the award-winning founder of Plann, an app she developed after seeing highly talented people around the world give up their passion income due to a lack of marketing help. After winning the Australasian Startup Founder of The Year award for her achievements helping businesses with Instagram, she now splits her time between Silicon Valley and Sydney to grow her own software business and help others grow their business. She has a strong pun and loves a good conversation, connect directly with her at @christyladylaurence Entering your company`s full address helps customers find you easily. This applies if your business has a fixed location. Business profiles can include contact buttons that allow people to call you, email you, or get directions to your business directly from Instagram. There are a number of different actions you can prioritize in your bio (you can even insert a few different CTAs), so think about what would be most valuable to your business and make room for that. If you have or want to have a branded hashtag for your business, include it in your bio. This gives your audience the opportunity to share their content for you or share their opinion about your products or services.
If your goal is to show off your company`s personality and you don`t need to draw attention to anything specific, you can settle for a general link to your website or business. This may not work for most businesses, but you can still have fun in your Instagram bio without creating a brand new persona. You can experiment with your profile picture, write the bio with a different voice, or incorporate it into other marketing campaigns your business is currently running. Ellevest`s Instagram bio works because it clearly states who the business is aimed at (by women, for women), in which industry it operates (financial services) and what kind of business model it uses (membership-based). This gives the reader a good idea of the target audience and what they will achieve through the service. Emojis are also a great way to visually divide your Instagram bio. If you think most emojis are too cute for your brand, keep it simple, even if it`s just a simple checkmark. They have a hard stop when it comes to characters in the biography itself. However, there are options to expand more details about your business and even promote your other businesses or personal pages. Remember to add: This is your identity on Instagram. This is your @ handle and is part of your profile URL (instagram.com/username).
Use a consistent handle on social media to make it easy for people to find you. It`s often a good idea to use your business name as your Instagram username. If you go this route, followers can easily search for your business and find your account. Since usernames are important ranking signals for search, choose something your customers would search for. If you`re using a category for your business, you can free up space in your Instagram bio because you don`t have to repeat this information. However, it only appears in the mobile view, so you can`t expect everyone to see it.
